
There are so many beauty products on the market making a ton of claims. And some of them work great, while others? Not so much. We know you don't have time to try all the beauty products, so we've spent our time so you don't have to. From reviewer favorites to products we love, these are some of the best beauty products that truly do what they say they will.
This Makes It Easy to Go Shine-Free
As a longtime user of this , I couldn’t be more excited to see it trending! The innovative roller absorbs oil fast, using volcanic stone to mattify your skin. Offering a mini oil-absorbing facial on the go, this fan-favorite roller cuts out blotting paper, replacing it with a reusable tool for an easily achievable refreshed feel.
The Hype is Real for This TikTok Famous

I've read the jillions of reviews about this cult-fave, wildly inexpensive , and I have to say, it lives up to the hype! It took my lashes from meh to YEAH in one swipe — the lash lift, volume, and curl are unreal. And I danced the night away without even a hint of a smudge, but it wiped right off with my makeup remover! Dumping my $$$ mascara brands for this beauty. It made me a convert for life in 5 seconds flat. -Laura W.
This Removes Makeup and Leaves Skin Hydrated
Have you tried out a yet? Well, you're in for a real treat with this all-in-one makeup-removing cleanser. It's packed with 10 ingredients, some of which include Vitamin E, antioxidants, and more. I typically use a dime-sized scoop on dry skin and a splash of water to emulsify and finish off the process with a bang.
Banish Eye Bags With This
I don't know about you, but there are lots of mornings when I wake up and wish I had a magic wand to wipe away eye bags. While this isn't a magic wand, it's certainly a magic potion! It smooths on easily and brightens and conceals eye bags and dark circles. Without so much as an abracadabra — poof! Eye bags disappear.
Look Rested Even When You're Not With This
Sometimes a good night's sleep just isn't in the cards. Look like you're rested, even if you're not, with this amazing . It banishes dark circles and puffiness to leave you looking rejuvenated.
This Makes Your Eyes Come Alive

No other beauty product has ever made my eyes sparkle like this from Julep. It's so easy to use, too. I just swipe it all over my lid and along my bottom lashline and I instantly look more awake and wide-eyed. I recommend it to everyone I know! - Reviewer for The Catalog
Get a High-Shine Pout for a Low Price With This
A good lip gloss can be the perfect finishing touch to your makeup look, but they're hard to find in shades and finishes to flatter. This comes in clear to go over your favorite lipstick or just wear on its own, or you can pick from tons of pretty shades. It's hydrating, too, so no more dry lips or stickiness.
This Gives You 24-Hour Wear
The secret to any look is a great eyeliner, and it's no surprise that has a cult following. It's waterproof, smudge-proof, and lasts for up to 24 hours. It even includes a sharpener. We think it's a must for every makeup bag.
This Goes Toe-to-Toe With My Luxury Fave
My makeup kit is a marvelous mix of luxury and drugstore brands and has included this e.l.f. at many different points. The large applicator is perfect for stamping across my perpetual dark circles, and I love the lightest shade for adding an almost-white but still flesh-tone highlight under my eyes and above my cheekbones. It leaves minimal creasing and lasts for hours post-setting powder. If ever I’m running low on cash, this is my go-to budget concealer. -Megan C.
This Makes Makeup Application a Breeze
Have you always applied foundation with your hands or a brush? Well, boy, do I have news for you! This set of beauty blenders puts the rest of your tools to shame, seamlessly blending liquid foundation, concealer, and setting primer one after the other. The ergonomic design expands quickly when wet but can be used dry, too!
This Is So Functional and Affordable
These we're seeing everywhere are so cool! You can use them for your cheeks, your eyes, even your lips. And this multi-stick option from e.l.f. comes in seven colors, so you can find the right color for your undertones and create the best face of makeup possible.
This Lets You Skip Touch-Ups & Look Great
Any lipstick can look great when you apply it, but keeping a flawless finish is a challenge. That's why this is so popular. It looks just a great hours after application, and in nourishes your lips at the same time. It comes with a vibrant color side and a glossy top coat to hydrate and perfect your pout.
Prime and Moisturize in One Step With This
This hydrates your skin while creating a perfect base for your makeup. The non-greasy and ultralight formula is the the first step in a flawless finish. It's great for normal, dry, or combination skin, especially if you deal with some flaky areas. You'll have the perfect skin texture in a flash.
This Delivers Shimmer, Color, & Super Soft Lips
A little shimmer can make your lips look gorgeous, and this offers three shades of stunning shimmer. Even better, beeswax, shea butter, and other natural ingredients nourish and hydrate your lips to make them super soft. Wear over lipstick or on their own for a look you'll love.
Soothe Your Skin With This
Blemishes are hard on your skin, and it needs a little extra help to heal. This uses beta glucan, oligopeptides, and panthenol to smooth blemishes, heal skin, and calm inflammation and irritation. It's the secret to good skin health.
Sleep Your Way to Clearer Skin With
A good night's sleep does a lot to clear up acne, but you can boost the effectiveness of your rest with this . It covers blemishes while you sleep, delivering healing power without the need for popping. You'll wake up to clearer, healthier skin.
This Lets You Add a Gorgeous Glow
Get the glow you deserve with this easy-to-use . The buildable formula works over foundation, but it also lets you layer on top. The precision sponge tip gives you a dewy glow exactly where you want. It's vegan and cruelty-free, too.
This Banishes Scalp Dryness and Itch
Stop scratching your scalp and make the itch go away with this that's loaded with moisturizing, itch-fighting ingredients. Packed with scalp hydration and soothing ingredients like witch hazel, tea tree oil, and apple cider vinegar, it fights itch, removes buildup, and is suitable for all hair types.
Get a Brighter Look With This
Sometimes you need a little help to look rested and ready to go. This uses yerba mate and other powerful natural ingredients to nourish the delicate skin around your eyes. The result is plumper, more hydrated skin and reduced puffiness and dark circles.
Create Tons of Gorgeous Looks With This
You don't want the exact same eye shadow look every day, so options are important. The highly-pigmented, blendable shades in this let you create custom looks for day or night or just to suit your mood. The palette contains 40 matte and metallic colors that coordinate perfectly.
This Is Your New Go-To
When it comes to eye shadow, neutrals are like a little black dress. Everyone needs a few great options to wear to pretty much anything. This has everything you need to create nearly nude looks or subtle smokey eyes. It's perfect for day or night and gives you so many options.
This $6 Lasts All Day
We're huge fans of lip stains in general, and this $6 has turned us into super fans! First — $6 — come on! It's so affordable that you can try it in a bunch of colors to find your perfect shades for every occasion. Plus, reviewers love that it lasts until you're ready to take it off. It's another huge win for e.l.f.
This Blends Beautifully & Has Great Color Matching
We always want to put our best face forward, and sometimes that means concealing spots, blemishes, dark patches, and, of course, dark circles. This affordable hits all the high points. It goes on smoothly, blends beautifully with skin, and hides all those things we'd like to keep under wraps. We're fans!
You're Going to Love These From a Leader in Affordable Beauty
wet n wild has been been a reliable leader in affordable beauty since 1979, and their longevity is a testament to how great their products are. So it's no surprise that this $5 with contour, highlighter, concealer, or blush has so many avid fans. It comes in a handy stick, so it's travel ready and so easy to apply. And it gives just the right color and coverage, no matter what your makeup needs are. Try it, and you'll see why so many reviewers absolutely rave about it.
Control Oil and Shiny Skin With This $6
Set makeup, control oil, and give your skin a matte finish for only $6. If you have oily skin that makes makeup fade quickly, you need this in your beauty arsenal. It goes on invisibly, banishes shine, and keeps your makeup flawless for hours.
Give Your Face a Flawless Finish With This
If you have sensitive skin, then you need makeup products that won't irritate it. And this from Physician's Formula is dermatologist tested for even the most sensitive skin. It goes on lightly and builds easily for an effortlessly flawless finish that works on all skin types.
Help Skin Stay Clear & Acne-Free With This
are excellent for acne-prone skin, but they can be harsh and drying. But this formula from Hero does all the stuff you need without being harsh. It balances and tones skin, refines pores, and fights acne at its roots so you can always put your best face forward.
This Makes Washing Makeup Brushes Less of a Chore
Cleaning makeup brushes in the sink is something we love putting off. But this handy puts a fun spin on the tedious task. Fill the bowl with soapy water and scrub your sponges against the ridged bottom. And when you’re ready to dry, flip the bowl upside down! The bottom converts into a brush holder and the bowl stores all of your sponges. Cleaning and cosmetics go hand-in-hand after all.
This $12 Is Gentle & Nourishing
Ready to make the switch to in order to minimize your use of single-use plastics? These shampoo bars from Kitsch are a great place to start because they are beloved by users and have quite a cult following. They nourish and clean hair but leave it super soft and healthy, and the bars have a cute shape that makes them fun to use. Zero waste, vegan, and full of natural ingredients? Sounds like the perfect shampoo bar to us.
Get Ready to Glow With This Kojic Acid
Give your face the gift of brightening turmeric and kojic acid and gift the planet by reducing waste all in one swoop. These from Kitsch fulfill dual missions. The gentle ingredients cleanse skin and brighten, and the bars reduce your reliance on single-use plastics that fill landfills and clutter up the planet. Plus, you're going to love the citrus scent and the fact that it supports a US minority and woman-owned business.
This Is a Depuffing Wonder
From period problems to occasional inflammation, puffy faces are part of everyday life. Carve out your cheekbones and beautiful bone structure with Kitsch’s . Work your favorite serums or moisturizers into your skin or use it dry to help drain the excess fluid from your face. While it won’t give you a new face per se it will make the one you’re working with look better than ever.
This $9 Is a Sweet Deal
We love a sugar or salt scrub, but the single-use plastics and goopy formulas that drip all over our shower often fall short. So naturally, we're really excited about Kitsch's that eliminates our biggest issues with most scrubs. The long-lasting bars are natural, vegan, and cruelty-free, and they'll exfoliate your skin and leave it glowing. We love everything about these bars, including the under $9 price!
This Affordable Corrects Skin Tone and Minimizes Dark Spots
If you have blotchy or uneven skin (and don't we all, from time to time?), you need this $11 in your life STAT. Use it for a few weeks, and you'll notice brighter skin with more even skin tone and an overall refined look. In our books, that's a great way to spend 11 bucks!
This Targets Uneven and Blemish-Prone Skin
Redness, acne, and uneven skin tone don't stand a chance against this clinical formula that targets those issues specifically. It works just as advertised, and it won't cost you all your disposable income because, unlike costly dermatologist visits, it's only about $12! For that little money and some regular use, you can put your best face forward and feel great about your skin.
This Gently Exfoliates
If the thought of putting a on your face fills you with dread, fear not — this facial peeling gel gently exfoliates so you're left with fresh, glowing skin instead of a red and irritated face. It uses dead sea minerals to cleanse, remove makeup, reduce large pores, and reverse the signs of aging. The two-piece set also includes a travel-sized peeling gel for on-the-go exfoliating.
This Gives You Volume and Texture on Days You Don't Shampoo
Kiss limp, lifeless tresses that can happen between shampoos goodbye when you use this . It absorbs oil and dirt and leaves your hair looking its best without a drop of water. You're going to love the volume and body it adds to your now grease-free hair.
Wake Up Tired Eyes With This
We can freely admit that we don't always roll out of bed with our best-looking eyes. Many days, bags, dark circles, and puffiness stare back at us from the mirror. But this rolls on and wakes up your eyes just like a cup of coffee wakes up the rest of you. Plus, the massage ball feels so good rolling it on — especially if you store it in the fridge!
You'll Get More Than 100 Shaves With This Affordable
Lather up with a sustainable that'll last for months. Handmade from a small family business, this soap will beat shaving foam hands-down, and you'll eliminate waste that's associated with shaving cream cans. It foams up quickly and provides the smooth shave you want.
Whoa! This Refining Is So Cheap!
Who says beauty has to be expensive? This $15 goes on smoothly, is buildable, and it makes your skin look fabulous for just a little bit of money. Plus, it's going to last a while, and we love how easy it is to use and travel with. It's a winner on all fronts.
This Affordable Will Rejuvenate Your Skin
We love a good for sloughing off dead skin and revealing the brighter complexion that lies under the surface. And this $18 K-beauty peel does all that with a gentle scrub. It's mild enough for all skin types — including sensitive skin — and you only need to use a little, so it will last a long time.
Who Says Can't Be Fun?
We love a little whimsy with our skincare, and these are so cute! But cuteness aside, they're also super effective, with ingredients that nourish and hydrate skin, including natural botanical extracts that provide deep hydration. It's the most fun K-beauty product we've found, and we're hooked.
I Love Ouai Products, and This Is Amazing
I love using products from Ouai. They always smell so good — Ouai seems to put a lot of thought into the aroma of their products. And this hair mask smells fantastic and leaves my thick, dry, wavy hair soft, silky, and so much more manageable. It's my go-to hair mask. - Karen F.
Restore Frizzy Hair With This Luxe Vegan
Dry, damaged, frizzy hair is no match for this deeply restorative that smooths frizz, penetrates deeply with moisture, and gives hair unbelievable shine. It's the deep conditioning treatment your hair needs to look its best.
This Cleans Everything With Eco-Friendly Ingredients
It's spring cleaning — time to refresh your home so it sparkles. And we're absolutely obsessed with this that has eco-friendly products that address virtually every spring cleaning issue we come across. Eco-friendly hypochlorous acid is at the root of these cleaners, and it's a powerful and natural ingredient that dissolves dirt, gunk, and grime and leaves our homes effortlessly spotless.
This Rotating Exudes Old Hollywood Glamour
You’d be surprised at how much the little changes can make a big difference in home décor. This elongated comes with a ribbed dustcover and brass accents for a spot of Old Hollywood glam. Start the day off on a beautiful note with something as pleasing to look at as this brush organizer.
This Quilted Is Full of Coquette Charm
From Lana Del Rey to Sabrina Carpenter, the coquette aesthetic has its popular paramours. If you love the delicate, high-femme style, you’ll love this quilted . The baby blue zippers make the delicate blue bow pattern pop, and the different sized bags work for whatever the day’s makeup needs are. Make your vacation feel like the fantasy it’s meant to be with these fanciful makeup bags.
This Is So Easy to Swipe On
If you struggled with mastering those viral bronzing drops like us, you’re far from the only one. Instead of fiddling with liquid bronzer, give Pixi’s tinted stick a try. Not only will a single swipe give you that sun-kissed glow, but it’ll also hydrate your skin with the ginseng and aloe vera infusions. If you can swipe on a stick of deodorant, you can wield Pixi’s bronzer stick with ease.
This Has a Cult Following
You know a is good when it has over 10K rave reviews on Amazon, and this one does. Reviewers love that it's low-noise and dries hair super-fast. And they also love that it's compact and costs less than $40.
This Creates Beauty Magic
We're so excited about using for beauty. From conditioning lashes and brows to revealing softer, smoother skin, it's a multi-purpose, natural beauty product that we can totally get behind. And this affordable castor oil comes in a huge bottle with a kit of items that helps you put it on your brows and lashes. Plus, it has nearly 15K rave reviews.
This Uses Bamboo to Get Deep in Your Pores
Finding an eco-friendly exfoliating face wash that’s kind to sensitive skin is harder than you think. This is leagues above St. Ives's infamous apricot scrub. It’s non-comedogenic and gets its exfoliating power from bamboo-derived buffers. Sometimes, all you need is a good scrub, and Bliss’s fab foaming face wash delivers.
These Make Traveling Light a Breeze
If you’re a skincare and makeup queen, then you know that traveling can be a nightmare. You could practically pack an entire suitcase just for your beauty products. But if you want to swear off the extra baggage fees, then make the most of your carryon with Alleyoop’s . These fluffy swabs are perfect for touching up your makeup on the go.
This Gives You Salon-Quality Volume in a Pinch
Embracing your natural hair is all well and good until what you’re working with is flat as a rolling stone. Step out of the stone age and take advantage of Keranique’s . Designed to thicken and add texture with only a few spritzes, this spray will give you enough lift and hold to last all night long. It’s sulfate, paraben, and phthalate-free, making it safe for most scalp and texture types. After all, hair care is only a step away from self-care.
Make Your Mature Eyes Pop With This
Makeup needs change as you get older. You put away the Lip Smackers and transitioned into MAC glosses as a young adult, so why shouldn’t you find products that suit your mature skin, too? Laura Geller’s is formulated with vitamin E and caffeine to brighten and luxuriate your eyelids while giving you a nice smoky payoff. Whether you’re looking for a day-to-night look or an on-the-go staple, this eyeliner will be your new favorite.
This Pampering Epsom Salt Removes Dead Skin for a Renewed Glow
We're on a mission to create the perfect at-home pedicure ambiance, which means integrating these lavender Epsom salts into your bath/self-care moments for soft-as-can-be heels and polish-ready feet. The uses Epsom salt, sea salt, tea tree oil, and additional botanicals to soften skin for a just-left-the-spa fresh feel.
This Lightweight Got Rid My Hair of Frizz
I have hair with a lot of natural curls in the bottom layers but stick-straight pieces on top (super fun, I know). So, I'm always looking for something that smooths everything out and makes it look less frizzy. I tried this , and it smoothed the frizzies I get from the natural curl but left it soft, manageable, and somehow, magically better. I like that it's lightweight and moisturizing, and it left my hair with incredible shine and no flyaways. I will definitely continue using it.— Karen F.
These Little Gems Are My New Favorite
I’m pretty sure I just found my new favorite ! First off, the packaging is SO cute! They are little aqua-colored, single-use capsules that you twist the top off of, and they are in a small, clear glass jar with a cork top. As soon as I applied the serum, I was hooked. It wasn’t heavy or greasy feeling. My strands drank it right up. I then blew my over-processed hair dry and was amazed at how obedient it was for once! My frizz was smoothed and my hair felt super soft, healthy, and nourished. It also looked really shiny! This serum has everything one needs for abused hair, including a UV filter for protection, keratin amino acids, and vitamin B5. The serum itself has a very soft fragrance, which I love. Not too overpowering but enough that you can smell it on your hair. I am definitely buying more of these little gems! - Jenny J.
Show Your Scalp Some TLC With This
Made with soft , this top-rated brush works to simultaneously smooth knots and massage the scalp. And as a bonus, the vegan boar-like bristles help to distribute the scalp's natural oils throughout the hair for added shine.